Welcome to Bigfoot Ads

Make Your Product Branding Unforgettable 

With creative promotional products and bold branding, Bigfoot Ads helps your
business step ahead of the competition.

Why Branding Matters

Branding defines who you are as a business. It is your identity—internally to your team and externally to your customers.

A strong brand:

  • Communicates your values and personality
  • Builds trust and recognition
  • Differentiates you from competitors
  • Encourages customer loyalty
  • Protects your value, even in competitive markets

With the right branding in place, your business can grow confidently, extend its product or service offering, and stand out through bold, innovative messaging.

The Power of Promotional Branding

Promotional products become powerful marketing tools when they are branded correctly. Items such as backpacks, umbrellas, or lunch bags don’t just serve a purpose—they act as mobile brand ambassadors.

Every time a customer uses your branded product, your business gains visibility. These products create lasting impressions, ensuring your brand is remembered—and chosen—when customers need your services.

Branding Techniques

Choosing the right promotional product places your brand directly into your customer’s hands.

However, it’s how the product is branded that creates a lasting impression.

We offer a wide range of branding techniques to suit different materials, products, budgets, and campaign goals—each designed to maximise visibility and impact.

Embroidery is the art of decorating fabric with designs stitched in strands of thread. Artwork must first be “digitized,” which is the specialized process of converting two-dimensional artwork into stitches or thread. The design is stitched onto material through the use of high-speed, computer-controlled sewing machines. Embroidery is a classic decoration technique most commonly used on logo patches, apparel and caps or hats. Embroidery creates a high value look containing up to nine thread colours.

A classic, premium decoration technique where designs are stitched directly into fabric.

Best for:

  • Apparel, caps, hats, logo patches

Key benefits:

  • High-end, durable finish
  • Up to 9 thread colours
  • Excellent for professional and corporate branding

Screen printing typically uses a fabric stretched tightly over a frame. Images are created by blocking parts of the screen. Ink is forced through the open areas of the screen onto the surface of the object. A separate screen must be created for each colour to be printed and colours must be applied in passes allowing drying time between each. Screen printing is a cost-effective solution for larger quantities. Screen printing provides excellent coverage and is especially good for large and bold logos. This technique is especially suited to bags and t-shirts but can also be used for umbrellas, coolers and smaller items like notebooks and folders. Screen printing allows single and multi-colour branding up to 6 colours.

Ink is pushed through a screen onto the product surface, with each colour applied separately.

Best for:

  • T-shirts, bags, umbrellas, notebooks, folders

Key benefits:

  • Cost-effective for large quantities
  • Excellent coverage for bold logos
  • Up to 6 colours available

Pad Printing is an offset printing process that involves ink being transferred from an engraved metal plate onto a product via a silicone pad, creating an image on the product. Each colour is applied separately but the detail in the print can still be excellent. Pad printing provides a great all-round solution that’s fast and economical and can be applied on virtually any shape but is favoured for small plastic items like pens, key holders and torches. Up to four colours can be applied using this technique.

Ink is transferred from an engraved plate onto the product using a silicone pad.

Best for:

  • Pens, key holders, torches, small plastic items

Key benefits:

  • Works on uneven or curved surfaces
  • Fine detail reproduction
  • Up to 4 colours

Sublimation printing is a process done by way of a digital full-colour printer which is fitted with special sublimation inks. The logo is printed onto a special transfer paper and cut automatically to the correct shape. The logo is then placed onto the product and when heat is applied the inks migrate from the paper onto the product. Sublimation ensures a premium full-colour photo-realistic print. Sublimation however is only suitable for white products made from polyester fabric (minimum 60%) and polymer coated products.

Heat transfer printing is when a digital image is printed onto a special vinyl surface, which is then placed onto the product in the correct position. At this point the product is placed in a heat press, and the heat from the press melts the adhesive backing on the vinyl, merging it with the fabric. Heat transfer printing is mainly used where a logo is too intricate for screen printing or for logos with many colours, extreme detail and small text.

A digital image is printed onto vinyl and heat-pressed onto the product.

Best for:

  • Intricate logos
  • Multi-colour designs
  • Small text and fine detail

Key benefits:

  • Ideal when screen printing isn’t suitable
  • Crisp, detailed results

Digital printing is a method whereby the image is printed onto a special heat press vinyl, which is then applied to the product by means of heat and pressure.

A modern method where full-colour images are digitally applied using heat and pressure.

Digital Printing on Bags, Notebooks & Drinkware

A high-impact process using transfer paper, powdered adhesive, UV curing, and heat pressing.

Key benefits:

  • Perfect for complex logos
  • Handles gradients, shading, and multiple colours
  • Bold, vibrant, photo-realistic finish

A full-colour digital image is printed onto a special transfer paper. This paper is then coated with a unique powdered glue which is cured onto the ink with UV rays. Thereafter it is placed onto the product which is inserted into a heat press and the heat from the press allows the print to be transferred directly onto the fabric. This process is perfect for complex logos with multiple colours, shading and gradients. Digital printing is a high-impact branding method with a bold and vibrant photo-realistic result that brings your brand to life.

Direct to Product Printing provides for the application of full-colour logos directly onto the product. By using specifically engineered jigs, a specialised digital printing head transfers UV-cured ink onto flat or slightly curved surfaces with photo-print quality and bold, vivid colours. Direct to product printing provides a way to print permanent, full-colour logos. This is a high impact branding method that creates a lasting impression and can be applied on many shapes and sizes.

Full-colour logos are printed directly onto the product using UV-cured inks.

Best for:

  • Flat or slightly curved surfaces

Key benefits:

  • Permanent, high-resolution prints
  • Vivid colours and sharp detail
  • Suitable for many shapes and sizes

Laser engraving is the process of permanently marking the surface of an item with a very high intensity light source. A logo is etched into a metal product with a laser beam, replicating the logo with precise accuracy. The laser “burns” the top layer of the product and reveals the layer beneath. If the layer beneath is a different colour to the top layer, when engraved, the bottom layer’s colour is exposed. This creates a subtle, permanent and upmarket impression in tonal shades. Laser engraving is perfect for awards, BBQ accessories, flasks, key holders, pens and mugs.

A high-precision laser permanently etches your logo into the product surface.

Best for:

  • Metal items, awards, BBQ accessories, flasks, pens, mugs

Key benefits:

  • Permanent and wear-resistant
  • Subtle, upmarket finish
  • Tonal colour effect

A CO2 laser is used to engrave organic items such as cork, wood, glass, plastic and leather. A logo is burned into a product with a CO2 laser by removing the top layer of the item to expose the second layer. Logos can be reproduced with great accuracy and in minute detail. The result is a permanent and classy way to brand certain organic materials.

Uses a CO₂ laser to engrave organic materials.

Best for:

  • Wood, cork, leather, glass, plastic

Key benefits:

  • Extremely detailed engraving

Debossing creates an image pressed into the surface of an object, creating a ‘hollow’ impression on the surface of the item. A die in the shape of a logo is pressed into the surface of a product using both heat and pressure transferring the logo or image to the product. This branding technique creates a unique 3D look. Debossing is a subtle and classy branding method which is ideal for genuine and imitation leather products, as well as some clothing materials.

Creates a recessed (pressed-in) logo using heat and pressure.

Best for:

  • Genuine and imitation leather
  • Selected fabric products

Key benefits:

  • Subtle, elegant 3D effect
  • Professional, premium appearance

Hot Stamping with foil is a similar process to debossing. Metallic foil is heat pressed onto hot surfaces by use of a metal block which is heated in a special foilery machine. That thin foil is pressed into the product to create a colour. Even though heat and pressure are applied, they are applied in lesser volume than during debossing and therefore the impression is not as deep. This branding style creates an exceptional superior impression and is ideal for genuine and imitation leather products. Foils are available in blue, copper, gold, green, light blue, orange, red, silver and yellow.

Metallic foil is heat-pressed onto the product surface.

Best for:

  • Leather and imitation leather products

Key benefits:

  • Luxurious metallic finish
  • Available in gold, silver, copper, blue, red, green, and more

Add a perfect finishing touch to notebooks and make a statement that can’t be ignored with full-colour, digitally branded Belly Bands. A superb way to ensure enhanced visibility for your brand and provide an additional platform to communicate your marketing message in a unique and high-impact manner.

Digitally printed, full-colour bands wrapped around notebooks.

Key benefits:

  • High-impact presentation
  • Extra space for messaging
  • Excellent brand visibility

Stickers are digitally printed in full-colour on an adhesive vinyl and then automatically cut to almost any shape. This multi-colour branding method is cost-effective for low or high-volumes and shows a strong resistance to fading or damage.

Stickers are digitally printed on an adhesive vinyl in full-colour and coated with a polyurethane resin creating a 3D effect. Doming is ideal for multi-colour logos which are hard to replicate with other print techniques.

Domed & Deboss Combination Branding pairs the eye-popping colour of a raised dome with the subtlety of a full-coverage deboss. Full-coverage deboss gives you a large and versatile branding area, while the full-colour process dome fits into a recessed portion of your debossed artwork to create a focal point for a key part of your message.

At Bigfoot Ads, promotional products are brought to life through creative branding and modern technology.
By combining expert design, advanced production methods, and a passion for detail, we deliver branded solutions that are both practical and memorable.

With the right product and the right branding, the possibilities are endless.

Let Your Brand Leave Big Footprints

Contact us today to discuss your branding needs and discover how we can help your brand stand out—consistently and professionally.